PowerPAC.org is a social justice organization committed to building power and seeking justice. Our theory of change is to build political power for historically underrepresented constituencies by investing in long-term political infrastructure that can be mobilized for short-term and long-term victories.
Our work includes supporting progressive candidates of color, increasing voters of color participation, and building political power through coalitions with on-the-ground organizations and leaders. Over the past two decades, our work has brought about significant political changes that the new demographics promise but cannot deliver on its own. Read more about our latest work from the 2020 Election cycle.
Since 2003, we have directed financial and human resources to strategic local and state battles by organizing people and donors who are committed to impactful social justice politics and change. Our methods to building political power include conducting research and analysis on the political landscape, identifying critical social justice issues to bring more voters – particularly voters of color – into the political process. Additionally, we identify priority areas for investment and help donors achieve maximum political impact with their political giving.
Our organization tackles racial and social injustice two ways. The first by implementing campaign strategies at the grassroots level to increase turnout and expand the voter universe in such a way that brings more wins. The second by changing campaign culture and strategy to complement the rising needs of the new majority.