August 21, 2017

Campaign Strategy

Engaging in culturally competent campaign methods at local, state, and national level.

PowerPAC.org is committed to supporting the civic engagement of voters of color and the election of progressive leaders of color. Much of our strategy is outlined in the book “Brown Is The New White,” written by our founder Steve Phillips. Our work involves researching where votes of color can make a difference in races, how demographic trends can affect change in public policy and leadership, and how civic engagement methodologies can change how campaigns are run.

Our work has spanned the nationwide (support for Barack Obama and civic engagement in 18 states in the 2007-2008 cycle) to the small (unseating 18-year conservative incumbents in city races in San Bernardino, CA). Most recently we worked with grassroots activists in Georgia to encourage African American voters to turn out in the CD-6 race in Georgia and to build support for Stacey Abrams’ race for Governor there. As we move forward, we will deepen our work in California as well as launching a multi-state initiative to support gubernatorial candidates of color in GA (Stacey Abrams), MD (Ben Jealous), AZ (David Garcia), CA (John Chiang), and FL (Andrew Gillum).

Additionally, we are in the process of building a fundraising engine to drive donations by average citizens in low dollar amounts. We think that there is power in crowd-sourcing the support of our communities of color. The voice of the growing economic power of the communities of color must be heard and their power felt.