August 21, 2017

Base Building

Empowering underrepresented communities towards long-term political power.

PowerPAC believes in the power of grassroots organizing. We understand that building deep and lasting relationship with voters is what makes campaigns more impactful. Targeting, messaging, strategy and effectively run mobilization campaigns are all key components to successful campaigns.

In 2014 PowerPAC participated with Marisa Abrejano, Professor at UC San Diego, to conduct an analysis of our work in the 2014 Anaheim City Elections. In 2014 the average turnout in the area was 44.5%, while turnout of those contacted by our mobilization effort had increased to 62.2%. We have participated in similar studies in 2012 and 2016 with similar results for our work in the state of California and across the country.

In 2016, working with our sister organization Southern Engagement Foundation, PowerPAC built a partnership with the Sierra Club and North Carolina Blueprint Project. Using local organizations to introduce environmental issues to Black voters, PowerPAC built an Integrated Voter Engagement campaign designed to educate and identify 1000 Black climate change voters, while introducing them to the mission and vision of the Sierra Club.  This one-month, six-county canvass operation — complemented by direct mail, telephone, and online presence — exceeded expectations, contacting 28,723 households and identifying 6,698 Black climate change voters (close to seven times our goal), while also laying the foundation for a lasting relationship between those voters, local indigenous organizations who drove the canvass, and Sierra Club chapters who left better equipped to lead the charge for environmental justice.