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The real Phil Angelides

Edwin Garcia has a nice piece in the Merc giving a small glipse into the real Phil Angelides -- the one many of us know and love from our own interactions with him. The millions of dollars in advertising that Scwarzenegger and the Republicans have spent are beginning to take their toll, as recent polls have shown with Schwarzenegger leading by as much as 13 points.

I am really glad Phil is getting out there with the people more in this campaign, and I hope he will continue to do that, although it would be nice if he got as much pres as Schwarzenneger tends to. But the truth is that the vast majority of people who will cast ballots for Phil will never get to see this up close and personal side of him. So his campaign must work, every day until they get it right, to make his television ads and his website branding exude those most appealing parts of his personality.

Thus far, Angelides has been charicatured, while Schwarzenegger's campaign has done an outstanding job, on his website and in ads, connecting with voters the most appealing parts of him. With Schwarzenegger of course, it's all smoke and mirrors. Because behind the pretty graphics and nice rhetoric, there is a record of failure on the most important issues facing California: pubilc education, health care, and decent wages for struggling working families. With Phil, the meat is there. It's the dressing and packaging that needs a whole lot more work. And yes, it's important. Because at the end of the day, this Governor's race, like every election, is a numbers game, and in a state like California, Phil cannot win over every person he needs to vote for him one-on-one.

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